SELF
Leadership begins with self-awareness. Understanding your values, your strengths and your blind spots.
Why We Exist
There had to be a different way.
We believe organizations grow as much as the people leading them grow.
Leadership has never been more visible.
And yet, meaningful conversations about leadership have never felt more rare.
We live in a world of constant meetings, endless notifications and quick decisions. Success is measured in performance. Leadership is measured in outcomes.
Yet behind every organisation are people navigating uncertainty, responsibility and change. People who rarely have the space to stop and ask better questions.
Authentic Leaders Club was created to become that space.
Leadership isn't a destination.It's a practice.
A daily choice.
Not a title.
Not a position.
Not authority.
But the way we listen, the way we decide, and the way we respond when things become difficult.
We believe organisations grow only as much as the people leading them are willing to grow. That belief became the foundation of Authentic Leaders Club.
Authenticity isn't a personality trait. It's a way of leading.
Our Philosophy
Leadership isn't something we perform. It's something we practise.
It reveals itself in everyday decisions.
In difficult conversations.
In moments of uncertainty.
In the cultures we shape.
And in the people we influence long after we've left the room.
Authenticity isn't about perfection. It's about consistency between what we believe, what we say and how we choose to lead.
Our Framework
Four ways leadership becomes visible.
PEOPLE
Leadership is built through trust. Every conversation shapes relationships. Every relationship shapes culture.
CULTURE
Culture isn't written. It's lived. Every decision contributes to the environment people experience every day.
IMPACT
Leadership continues long after the meeting ends. The decisions we make today become someone else's reality tomorrow.
More than a series of events.
Authentic Leaders Club wasn't created to organise conferences. It was created to build a community.
A place where ambitious people could continue learning, challenge one another's thinking and develop alongside others who understand the responsibility of leading people and organisations.
Because the most valuable conversations rarely happen once. They continue over time.
We don't bring people together for networking. We bring them together for conversations that change the way they lead.
Meet the Founder
Danijela Lončarić
Danijela Lončarić is an internationally accredited EMCC mentor and coach with over 25 years of corporate experience in international team leadership, sales and marketing. Her practice combines coaching, systemic constellations and mindfulness. She founded ALC and initiated KORAK po korak.
Through coaching, mentoring and executive development, one observation remained constant: the greatest leadership challenges rarely come from a lack of knowledge.
They come from a lack of space to reflect, to connect and to grow alongside others. Authentic Leaders Club was created from that conviction. Today it brings together leaders who believe growth is not something we achieve alone.
Community and social impact
Values that become action.
- 60+
- active members
- 35+
- ALC events held
- 1,500+
- ALC event participants
- 60+
- speakers
- 400+
- media mentions
KORAK po korak
Walking for those who cannot.
Born from the ALC community, the project shows how women leaders turn their values into shared action. Project results are reported separately from the club’s results.
1,100+ km · 1,500+ project participants
Source: ALC Membership & Partnership 2027. These are cumulative results reported in the deck, not results of the 2027 programme.
Leadership is never finished. Neither are we.
Become part of a community that believes growth is a lifelong practice.